Learning From the Backlash Against Others
The backlash. On some level, every marketer and small business owner fears it. You design a product, service, ad campaign,…
Category: Technology
An Important Service of our Full Service Web Agency: Security
“We don’t really need a full service web agency, we’re good.” Sometimes, potential clients say something to that effect. If…
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
How Google’s Thoughts on Content Creation can Help
“We’re glad to make good content with plenty of value, but we want our content to help us rank higher…
What to Keep in Mind When Marketing Through Text Messaging
Any time something new comes out, sometimes folks rush to say “it’s the new frontier.” Sometimes, it is: Facebook, TikTok,…
Benefits of Podcast Marketing for Your Rehab (or Anything Else)
“Would a podcast really benefit my business?” “I’m not like, a talker, really. So, I don’t see how a podcast…
Marketing Lessons from Hollywood to Follow and Avoid
Even during the pandemic, Hollywood never really stopped making movies and TV shows. It wasn’t easy, of course. It may…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Utilizing Technology for Your Business the Right Way
“The digital era isn’t coming, it’s here now,” Danny said in one of our earlier pandemic Zoom meetings. He was…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…