Any time something new comes out, sometimes folks rush to say “it’s the new frontier.” Sometimes, it is: Facebook, TikTok,…
What to Keep in Mind When Marketing Through Text Messaging
Category: Technology
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
Learning From the Backlash Against Others
The backlash. On some level, every marketer and small business owner fears it. You design a product, service, ad campaign,…
Lessons From Healthcare Marketing on TikTok
“Is it really worth it to market on TikTok? It’s just going to be young people there.” Since we’ve begun…
Inspiration to Implementation: Creative Marketing Work Strategies that Work
Monday morning is not the easiest time to be inspired. That’s not to say that it’s much easier on Tuesday…
What Your Business Can Learn From the Termite Extermination Industry
Termites. Not something pleasant to think about. Hopefully, you and I never have to hire a termite exterminator. Then again,…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…