Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Category: Search Engine Optimization
Marketing Techniques You May Have Overlooked
This is the time of the year when many LA SEO service companies write about “what you can look forward…
An Endless Journey, Not a Sprint: Maintaining and Increasing Your Rankings
You wake up one day, you check your company’s Google rankings for some of your biggest keywords… … and you’ve…
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
White Hats and Black Hats: Effective, Ethical Online Marketing
White hat = good. Black hat = bad. That’s not a comment on fashion. Rather, it’s an explanation for how…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
More Ways to Prepare for the Holidays (That Don’t Involve Marketing)
“Improve your web design to drive your holiday marketing!” “Get your social media focused on your holiday offerings with our…
“Evil” Doesn’t Pay: The Perils of Black Hat SEO Tactics
“Come on, can so-called ‘black hat’ SEO tactics really be that bad?” We’ve heard some version of that question before. …
Ways to Extend the Success of Black Friday
“Black Friday” can be pretty great for businesses. So many customers, so much money, more or less all at once. …