What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Category: Online Marketing
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…
Your Digital Marketing is in Front of Potential Customers: Now What?
It happened. Your hard work has been rewarded. Your digital marketing has gotten your business in front of your potential…
How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
Solving Customers’ Issues “On the Spot” – Online and Off
Everyone’s busy. That’s true whether you’re hard at work or not. Even if you’re just relaxing and searching the internet,…