How Many Top 7 Marketing Trends for 2021 Have You Taken Advantage of?
2021 will get here. I promise. It may seem like 2020 will last forever, but that’s not the case. It…
Category: Online Marketing
Getting Outside Your “Comfort Zone” – the Right Way
“Life begins outside your comfort zone!” “Everything you want is just outside of your comfort zone!” You’ve probably heard some…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Trust and Authority: Why Serious Blogging is in Almost Every SEO Package
For many business owners, a good blog would be “nice to have.” Not “important” nor “critical,” rather “nice.” Something that…
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
How to Truly “Own” Your Marketing
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…