Giving Your Customers What They Need to Connect With You
2020 has been a year of “workarounds.” How many times in meetings have you heard the phrases “new channels,” “new…
Category: Branding
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Unsure What to Do for Marketing and Content? Look At Your Company
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
The Interest in Pinterest: Getting More from Your Social Media Marketing
Facebook. Instagram. Twitter. TikTok. When it comes to social media marketing, those are basically the “Mt. Rushmore.” That said, Pinterest…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
During Quarantine, Your Focus Should Be on Your Brand Building Efforts
As service providers find themselves unable to enforce their full practice because of COVID-19, businesses are between a rock and…
