Marketing to Make the Most of a Summer of Opportunity
While not every business’s experience is the same, this summer could very well be ripe with opportunity. If nothing else,…
Category: Branding
Learning From the Backlash Against Others
The backlash. On some level, every marketer and small business owner fears it. You design a product, service, ad campaign,…
Small Actions You Can Take Right Now to Help Your Company
“Online marketing sounds great, yet it takes a lot of time. What can I do right now?” This is maybe…
Content Marketing for Lawyers (That Isn’t Just Blogs or Social Media)
Blogs can be a tremendous asset for lawyers. Just one blog from a lawyer can drive engagement for years. It…
Confidence, Optimism, and ROI: Analyzing Your Outreach Properly
“What’s the competition doing? Where are they putting their money?” While you almost never want to exclusively chart your course…
Turning Your Weaknesses Into Strengths to Grow Your Company
No company is perfect. Everyone has something that they could do a bit better. It’s natural to focus on your…
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
Digital Marketing: Basically an Employee that Never Stops Working
How many times have you looked at your company’s/law firm’s/rehab’s online presence and thought: “we’ve got to get someone to…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Recent Report Shows The Value of Having Professionals On Your Side Online
Do you feel like you aren’t getting enough out of your online marketing? Does it seem like no matter how…