Inspiration to Implementation: Creative Marketing Work Strategies that Work
Monday morning is not the easiest time to be inspired. That’s not to say that it’s much easier on Tuesday…
Category: Branding
The Secret to Empathy in Marketing
“We want our marketing to be more empathetic.” Plenty of companies have told us some version of that in the…
Turning Your Weaknesses Into Strengths to Grow Your Company
No company is perfect. Everyone has something that they could do a bit better. It’s natural to focus on your…
Learning From the Backlash Against Others
The backlash. On some level, every marketer and small business owner fears it. You design a product, service, ad campaign,…
One Simple Way to Boost Your Branding
Does it feel like there’s something lacking in your branding? Do you want more folks to connect to your brand…
Content Marketing for Lawyers (That Isn’t Just Blogs or Social Media)
Blogs can be a tremendous asset for lawyers. Just one blog from a lawyer can drive engagement for years. It…
What You Can Learn from Carwash Marketing
The pandemic hit many industries hard. Few, perhaps, were struck as hard as the carwash industry. Speaking for myself, I…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Marketing Techniques You May Have Overlooked
This is the time of the year when many LA SEO service companies write about “what you can look forward…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…