Three Important “Beats” to Hit in Your Content
“We like our content, but it feels like it’s missing something.” “There’s something our content doesn’t have, but we can’t…
Category: Branding
“Marketing Isn’t Rocket Science” – Well, Actually… It Kind of Is
To say that something “isn’t rocket science” may be the oldest cliche I know. The idea is that the thing…
Marketing Lessons from the COVID-19 Vaccine
Have you been trying to figure out how to make your business appeal to as many people as possible? Does…
How Google’s Thoughts on Content Creation can Help
“We’re glad to make good content with plenty of value, but we want our content to help us rank higher…
Reacting Without Overreacting – Changing on the Fly the Right Way
“We want to be out in front of changes so that we can better help our customers.” That’s something clients…
“Breaking the Mold” the Right Way
“We want to think outside of the box!” “We aim to shake things up, to do something new, that really…
Giving Your Customers What They Need to Connect With You
2020 has been a year of “workarounds.” How many times in meetings have you heard the phrases “new channels,” “new…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Unsure What to Do for Marketing and Content? Look At Your Company
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…