A (Potentially) New Way to Look at Marketing
“We have to look at things in a new way.” That is what so many marketers and business owners say. …
Category: Branding
Lessons Any Company Can Take from Plastic Surgeon Marketing
With the pandemic lessening in many parts of the country, do you feel like you should be doing more to…
Benefits of Podcast Marketing for Your Rehab (or Anything Else)
“Would a podcast really benefit my business?” “I’m not like, a talker, really. So, I don’t see how a podcast…
A Common Reason Marketers Make Common Mistakes
Does it feel like you’re stuck in the same place with your marketing? Have you felt like you’re making common…
Doing vs. Saying – The Specifics of Positive Marketing
After having seen all of these studies and articles saying that customers want “more positive marketing,” do you feel like…
Marketing Lessons from Hollywood to Follow and Avoid
Even during the pandemic, Hollywood never really stopped making movies and TV shows. It wasn’t easy, of course. It may…
Hot and Fun Authenticity: Lessons from Hot Sauce Marketing
“Everything we do kinda sounds the same. What’s something we can do that comes off different?” Business owners and marketers…
Three Important “Beats” to Hit in Your Content
“We like our content, but it feels like it’s missing something.” “There’s something our content doesn’t have, but we can’t…
“Marketing Isn’t Rocket Science” – Well, Actually… It Kind of Is
To say that something “isn’t rocket science” may be the oldest cliche I know. The idea is that the thing…
Marketing Lessons from the COVID-19 Vaccine
Have you been trying to figure out how to make your business appeal to as many people as possible? Does…