Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
Category: Branding
Something to Keep in Mind for Content to Target the Customers You Want
Have you found it a struggle to point more of your content towards the customers you want to reach? Does…
Does a Form of Marketing Ever Truly Die?
“Is Influencer Marketing Really Going to Die in the Next Few Years?” “Is Traditional Marketing Dead?” Seemingly every week…
How to Make Your Marketing Stand Out in a Good Way
“How can we make our marketing stand out from everyone else?” That’s a question so many marketers and business owners…
A (Potentially) New Way to Look at Marketing
“We have to look at things in a new way.” That is what so many marketers and business owners say. …
Lessons Any Company Can Take from Plastic Surgeon Marketing
With the pandemic lessening in many parts of the country, do you feel like you should be doing more to…
Benefits of Podcast Marketing for Your Rehab (or Anything Else)
“Would a podcast really benefit my business?” “I’m not like, a talker, really. So, I don’t see how a podcast…
A Common Reason Marketers Make Common Mistakes
Does it feel like you’re stuck in the same place with your marketing? Have you felt like you’re making common…
Doing vs. Saying – The Specifics of Positive Marketing
After having seen all of these studies and articles saying that customers want “more positive marketing,” do you feel like…
Marketing Lessons from Hollywood to Follow and Avoid
Even during the pandemic, Hollywood never really stopped making movies and TV shows. It wasn’t easy, of course. It may…