Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
Category: Advertising
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
Getting Outside Your “Comfort Zone” – the Right Way
“Life begins outside your comfort zone!” “Everything you want is just outside of your comfort zone!” You’ve probably heard some…
What to Keep in Mind When Using Humor in Your Marketing
“Use humor in your marketing!” “Connect to your potential customers with laughter for a stronger emotional connection!” If you read…