Content Marketing for Lawyers (That Isn’t Just Blogs or Social Media)
Blogs can be a tremendous asset for lawyers. Just one blog from a lawyer can drive engagement for years. It…
Category: Advertising
Three Important “Beats” to Hit in Your Content
“We like our content, but it feels like it’s missing something.” “There’s something our content doesn’t have, but we can’t…
Confidence, Optimism, and ROI: Analyzing Your Outreach Properly
“What’s the competition doing? Where are they putting their money?” While you almost never want to exclusively chart your course…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
Two for You, One for Us: Cooking Tastier Email Marketing
The holidays are about spending time with those we love, gift-giving, and reflecting. Also, they involve a lot of eating. …
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
What to Learn About Marketing from the Telehealth Industry
To paraphrase the old line, if you haven’t heard of “telehealth,” you will soon. Formerly the “tech of the future,”…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
Utilizing All Your Marketing: For Your Business and the Community
Doing good for other people is good. Helping other people helps them and it makes you feel great, too. Your…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…