Digital Marketing Agency Case Study: Denteractive
Denteractive is an online dentist-patient communication platform. With this app, patients can see a dentist for minor issues or request a prescription, instead of going to the nearest emergency room. Dentists, on the other hand, can use the platform to market their services.
The concept of Denteractive isn’t new. Many apps are now offering the same teledentistry features. And this is a challenge for Denteractive. To surpass its competitors, it needed to boost brand awareness and increase downloads. In 2019, Website Depot devised a strong SEO strategy for the platform to boost its brand’s organic visibility. It focused on ranking for the top target keywords, such as “dentist online,” “find an emergency dentist” and “teledentistry,” on popular search engines in 3 months.
Website Depot’s team of SEO specialists implemented a data-focused organic search strategy. The team conducted a thorough website audit to know how it’s performing on search and carried out a competitor analysis. The specialists had their sights on traffic-generating keywords that would improve Denteractive’s visibility. Website Depot also edited and modified its current content to ensure it’s SEO-friendly. The team optimized onsite elements of Denteractive’s site, including performance optimization, load time, speed optimization, meta tag optimization, and many others. Denteractive’s website became more search engine friendly. Thus, search engines could easily crawl and index it correctly. WD’s team also performed off-page optimization to rank Denteractive on the 1st page for targeted keywords. The team also started a Google Adwords campaign to complement the SEO approach.
With the help of a holistic SEO strategy and Google Adwords campaigns, Denteractive supercharged its online presence. It increased its SEO rankings. Positive improvements were also noted for the generic keywords. In 1 year, it secured top positions on Google SERP listing.
URL: