Arizona Sun is an eCommerce site selling skincare products, like sunburn relief, tanning oil, and sunblock. When the company opened its online portal, it received discouraging sales, despite its digital market efforts.
Before Website Depot, they used several SEO tools to increase their organic search. But these tools have proven inept without the guidance of SEO experts. Arizona Sun needed a solution that would help them boost their online sales and generate more leads. They hired the Website Depot team to look into the issues on their eCommerce and find solutions that can up their sales in less than a year.
Over 4 years ago, Arizona Sun chose Website Depot as their SEO agency. Website Depot team immediately audited the site and found several SEO issues, like low backlinks, thin pages, and targeted wrong keywords. The team provided recommendations to reach the client’s target sales and traffic. After approval, the team started optimizing every page and provided content that attract internal links. Website Depot researched and targeted low-hanging keywords that resulted in higher traffic volume. The team also provided updates regularly and produce Quick Answer search terms, which have proven to be beneficial in gaining targeted traffic and converting the traffic into sales. Website Depot team is providing design services for promotions, newsletters, etc., and Google Ads Management to optimize the marketing campaigns.
Arizona Sun conducted a study that reflected a 45% increase in their monthly traffic and a 67% increase in monthly online sales after just a year of using Website Depot’s SEO services. Its organic traffic is leading the way in all website traffic. Even though it used paid initiatives now and again, more than half of the lead generations and online sales are the result of the organic traffic. Because of these results, Arizona Sun’s marketing team let Website Depot SEO services handle the digital marketing of the company. It also increased its marketing budget for SEO-led site enhancement to ensure continuous positive growth in the years to come.
Google Ads Management more than doubled the performance of the PPC campaigns compared to the first year.