Alvy Luxe is not your ordinary brand of clothing. It only offers the latest women’s fashion and trends. When women need a bodysuit that they can wear in their offices or on a date night with their significant others, they shop at Alvy Luxe. The collection being offered isn’t just for women who are looking for a business casual dress but they can also find here trendy clothing that they can wear every day. For women who wish to upgrade their wardrobe, they can come to Alvy Luxe’s e-commerce site and find various styles of casual women’s clothing.
Alvy Luxe offers numerous clothes for various women who are seeking different styles. But these women couldn’t find Alvy Luxe when they searched for it through search engines. Most women who are shopping for trendy clothes don’t go to physical stores. Rather, they use their favorite search engine and type in the keywords that would help them find the shop that would provide them with the clothes they want to buy. Alvy Luxe wanted to change it so the company hired Website Depot to make the site visible to major search engines. The goal here is to make the site found by its targeted customers and achieve more sales from the organic traffic.
Website Depot team analyzed Alvy Luxe’s website and found so many improper keywords. The audit also saw the total pages indexed on the site. To improve search traffic, the team optimized the site without making full-scale changes to it. Because Alvy Luxe offers international shipping, the team didn’t just focus on local search rankings. The campaign integrated brand awareness among the targeted audience around the world.
The targeted customers of Alvy Luxe were women who wish to be in style while in the office or hanging out with their friends. Within only 5 months of working together, the eCommerce site accelerated its growth substantially. The traffic grew by 79% and its sales increased by 97%. The site’s ranked for over 1,000 new keywords with more than 500 keywords in the top three searches. The digital campaign by the WD team also drove higher quality leads that helped the site increase its sales. With a hyper SEO strategy focused on the site’s target customers, its monthly revenue grew by 750% in less than a year. Alvy Luxe has experienced remarkable revenue and profit growth after the initial implementation of digital marketing campaigns by Website Depot.