Having a website is crucial when you need to promote your brand and generate sales. If you have an online store, it drives revenue making your company viable. If you’re offering a service, your website is the best tool to demonstrate your expertise.
Regardless of what you’re selling, your site should provide the solutions you offer. In this post, you’ll find tips on how to build a dynamic site that can be a marketing platform for your business.
Apply the basic branding principles
That is, you must choose a memorable domain name. It should correlate with your business name. Then, include your tagline, logo and brand symbols. Make sure that the overall design is attractive. It must be consistent with the design you used in your shop’s physical location and other marketing materials.
Build it with CMS
It’s the norm of having a website. Marketing agencies build sites on WordPress, Drupal or Joomla for their clients. The most popular and the easiest CMS that you can use is WordPress.
You need to have a CMS so you can easily update your site’s content and integrate other functionalities, like eCommerce or newsletters.
Has to be user-friendly
Your site has to offer the best user experience so your visitors can easily navigate. It should be easy to understand and use. The basic things that your site should have will include easy searches, buying process, accurate product descriptions, and personalized recommendations, among others.
Choose to have a responsive design
Remember that more and more people are searching using their mobile devices. That said, your site must be responsive so it’ll still look great when viewed on a tablet or a smartphone. This factor is vital to improving your search ranking as Google made it clear that mobile-friendliness is a critical search engine factor.
Engage with customers
SEO is effective in driving traffic to your site. But it’s just a first step. You also need to engage with your visitors to retain them.
You may add social media buttons to convert them into followers and give them the opportunity to share your content.
Then, offer your visitors a subscriber form or a button for an email list. These are great in capturing them for ongoing communication and retain them as long-term readers or clients.
Building a site isn’t enough. You need to make sure that it’s a great one that stands out from the rest. It must be attractive, user-friendly and functional.
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