Blog Integration into the website for SEO purposes
You might have heard previously that having a blog page on your website or simply integrating an independent blog is important for your website. (On a lighter note) if not, you have heard it now, have you? The idea behind the blog is that fresh content has to be added every now and then. The fresh content is commonly referred to as a blog and it has to be posted in the blog by a publisher. So, does a blog help website SEO?
The truth of the matter is, yes, it does. Having a blog integrated into your website helps the site in terms of SEO. This would leave one wondering, how does this happen. Don’t worry as the answer is here.
How a blog helps website SEO
First, Google considers frequent posting on the blog as a healthy activity. Therefore, posts made on the site on a periodic basis give Google something to index. Actually, the technical part of indexing is none of your concerns. It is the work of the blogging platform and this gives you more needed time to create more quality content. Note, even though frequent posting is useful, it must be quality content. With frequent and quality content, traffic will keep growing on a day-to-day basis and time spend on the site by any single visitor will be more, these are the small details that Google looks out for. With increased traffic to the site and the time spent on the site considerably high; Google indexes the site as credible.
Second, having blog integration brings in the opportunity to apply more and more keywords. If your website targeted a sizable number of keywords, it will be impossible to target all of them within the six or seven pages of the website. However, the blog allows for this. With every post made, a number of keywords can be used. The number of posts increases, the more the keywords are on the site. At the end of the day, all your target clients will be placed on the site thanks to blogs. Moreover, blogs are not a one-time activity, once you make posts; they remain permanent on the site unless you take them down.
Third, a blog allows for networking. Every post made on the blog can be shared on social platforms. These include Facebook, Twitter, Digg, Stumble, etc. the more the posts, the more the site is networked with other sites. This grows the site prominence, which is regarded as page rank, a vital SEO element for any website. Moreover, increased social networking helps to attract more traffic to the site through referrals, which is one of the objectives of SEO.
How to ensure success with an integrated blog
Integration of a blog into a website is never enough; it is the activity on the blog that counts. Therefore, to ensure that the blog serves the intended purpose, there are a number of factors to consider.
- Frequency of posting. How often will content be posted on the blog? It is advisable that the number of posts and frequency be consistent. This develops a program with your readers.
- Who will be writing the content, and who will be posting on the blog? Do the writer or the publisher need training if they are hired to write and post.
- Is the budget to support the blog available if blogging specialists are to be hired?
- Who is the target audience and what do you expect from the readers. Normally, blog readers will interact with the content posted by reading and posting their comments. For effective blogging, it is advised that the blog manager should be able to respond to the reader’s comments in a timely and appropriate fashion.
