Customers are Up for Grabs During the Pandemic
“Our customers are staying with us.” For many companies during the pandemic, that’s been true. In what’s the most uncertain…
Author: Greg Benevent
The Acceleration of Digital Marketing
“Necessity is the mother of invention” is an old English proverb. No one’s exactly sure who said it first, although…
“Don’t Give Up, Don’t Ever Give Up”
As you read that phrase you probably heard it in Jim Valvano’s voice. There are inspirational speeches, and then there’s…
The Way Forward Involves More Human Interaction
Working remotely has been great for a writer like me. In fact, before the pandemic even began, I worked a…
Working to Support Each Other
The unemployment numbers in the United States (and around the world) are awful. There’s no sugar-coating that. This morning, it…
Confused About Marketing? Think Of It Like a Conversation
“How do you market your company?” Ask that question to a business owner, and you’re liable to get many different…
A Big Deal About “Modest” Dreams
The car you’ve always wanted. The home of your dreams. The (insert product or service) that will meet all of…
Branding: What Do You Make Others Feel?
Sometimes, even I get “marketing” and “branding” mixed up. It’s easy to do. They seem like they’re exactly the same. …
Predicting the Future Better With Marketing Surveys
Obviously, there’s no way to predict the future. However, you can draw upon your experience (as well as the experiences…
CBD SEO Tips for Google to Do Things the Right Way
Do you feel hamstrung in your ability to create content for your cannabis dispensary online? Have you been struggling to…