Balancing Optimism with Optimization
Optimism, for lack of a better word, is good. Optimism makes it easier to be proactive, to take the kinds…
Author: Greg Benevent
Remakes, Sequels, and Remixes: Getting the Most From Your Content
More content for your business is good. That doesn’t mean that you want to just put out something that’s hastily…
Many Ways to Be Honest and Authentic in Marketing
Honesty takes many forms. When you talk about how you really feel, you’re being honest. You’re also being honest when…
People Are Adjusting to the Pandemic, Are You Adjusting With Them?
There’s no real way to “beat” the pandemic. Hopefully, it goes away soon. But, it’s almost assuredly not going to…
“You’ve Got to Be Kind” – Empathy and Authenticity in Marketing
One of Kurt Vonnegut’s most famous quotes ends with: “You’ve got to be kind.” That’s true in just about everything…
The Many Meanings of Words: Shifting Your Marketing When You Have To
Have you been trying to figure out a better way to market your goods or services to this moment? Do…
Getting Tech Right: The Engine for Your Business
“Having a business without an optimized website is like having a car without an engine.” That’s probably not the…
Advanced Placement Working from Home
By now, so many companies that are able to work remotely have done so. For many of us, we’ve gone…
The Safe Workplace of Tomorrow Today (or in the Days to Come)
As of this writing, more places are beginning to open up their offices and storefronts. Yes, the pandemic is still…
Taking Advantage of Opportunities the Right Way
During this time, everyone wants to help. Every business wants to be able to do something for those who are…