Are You Prepared for Black Friday and Cyber Monday?
I figured the last thing anyone needed was a blog about “what your company can learn from the election ads”…
Author: Greg Benevent
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
What Your Business Can Learn From the Termite Extermination Industry
Termites. Not something pleasant to think about. Hopefully, you and I never have to hire a termite exterminator. Then again,…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…
What to Learn About Marketing from the Telehealth Industry
To paraphrase the old line, if you haven’t heard of “telehealth,” you will soon. Formerly the “tech of the future,”…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
What the “Top Spot” on Google Really Means: And How to Get There
“I want to be at the top of Google.” “When people search for keywords that have to do with my…
One of the Best Ways to Predict the Future of Marketing
“Can you tell me what’s coming? What do you think is going to happen with marketing in the months to…
What We Can Learn From Sports Marketing
There’s only one Super Bowl. The one event every year that more people watch than anything else. So, it’s natural…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…