What the “Top Spot” on Google Really Means: And How to Get There
“I want to be at the top of Google.” “When people search for keywords that have to do with my…
Author: Greg Benevent
One of the Best Ways to Predict the Future of Marketing
“Can you tell me what’s coming? What do you think is going to happen with marketing in the months to…
What We Can Learn From Sports Marketing
There’s only one Super Bowl. The one event every year that more people watch than anything else. So, it’s natural…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
What We Can Learn from Vaccine Marketing
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…