Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
Author: Greg Benevent
Be Willing to Try Something That May Seem “Too Much” At First
“I want to change how we do things, but I’m not sure where to start.” “We’ve got to do something…
Marketing Techniques You May Have Overlooked
This is the time of the year when many LA SEO service companies write about “what you can look forward…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Yes, It’s Time to Prepare for the Holiday Shopping Season
The calendar reads 9/14/2020. No, you haven’t stumbled into a time warp, nor have we been so caffeine-deprived on a…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Identifying Exactly Who Your Competition Is and Overcoming Them
To beat your competition, first, you have to know who they are. That might sound like something from Sun Tzu…
Getting Past Cliche in Your Marketing
In content marketing, the most cliche article beginning is to take a word and then type out the definition. That…
What You Can Learn from Carwash Marketing
The pandemic hit many industries hard. Few, perhaps, were struck as hard as the carwash industry. Speaking for myself, I…
Seeing Eye to Eye: More Reasons Integrity Matters in Digital Marketing
If your business is like so many others, you probably do everything you can to show how important “integrity” is…