Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
Author: Greg Benevent
One of the Best Ways to Predict the Future of Marketing
“Can you tell me what’s coming? What do you think is going to happen with marketing in the months to…
Don’t Forget to Have Fun, Too: Putting A Sense of Joy in Your Marketing
“During these uncertain times…” “In this unprecedented era….” “We’re all struggling right now…” How many commercials, emails, voiceovers, and more…
What We Can Learn From Sports Marketing
There’s only one Super Bowl. The one event every year that more people watch than anything else. So, it’s natural…
The Right Tool for the Job: Google Holiday Tools for Your Business
It may not be the holiday season yet, but Google has brought early presents for small business owners. Google has…
“Count to 10” Literally & Metaphorically: Social Media Advice
Social media marketing: your business needs it. I don’t need to specify which business or what you do. If you’re…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
The Interest in Pinterest: Getting More from Your Social Media Marketing
Facebook. Instagram. Twitter. TikTok. When it comes to social media marketing, those are basically the “Mt. Rushmore.” That said, Pinterest…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…