Give Customers What They Really Want this Holiday: Emotional Connection
“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
Author: Greg Benevent
Black Friday + Cyber Monday = Holiday Online Shopping Season
Black Friday and Cyber Monday. The holiday shopping season. For many companies, they’re two separate entities. People will buy plenty…
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
What Your Business Can Learn from the Craft Brewing Industry
Beer. Yes, I’m writing this blog on a Thursday morning. It’s far, far too early to throw one back. But,…
A Picture is Worth a Thousand Words (and Clicks) – the Power of Pics
It’s almost impossible to overstate how important pictures are to your marketing. Describing something is important. But, describing it in…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Original Content Marketing: The Only Way Forward
You know original content is important for your business. What many folks stumble on is how “original” the content should…
You Can’t Make Something “Viral,” But You Can Do the Work
Designing something to be “viral” is a losing game, but success can come from hard work. “So,” the prospective…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…