What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Author: Greg Benevent
Google Analytics 4: What to Know to Help Your Business
The more information you have, the better. With more information, you can make more educated decisions about your business. One…
Give Customers What They Really Want this Holiday: Emotional Connection
“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
Black Friday + Cyber Monday = Holiday Online Shopping Season
Black Friday and Cyber Monday. The holiday shopping season. For many companies, they’re two separate entities. People will buy plenty…
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
What Your Business Can Learn from the Craft Brewing Industry
Beer. Yes, I’m writing this blog on a Thursday morning. It’s far, far too early to throw one back. But,…
A Picture is Worth a Thousand Words (and Clicks) – the Power of Pics
It’s almost impossible to overstate how important pictures are to your marketing. Describing something is important. But, describing it in…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…