Are You Prepared for Black Friday and Cyber Monday?
I figured the last thing anyone needed was a blog about “what your company can learn from the election ads”…
Author: Greg Benevent
Why Trust is So Important for Your Brand
At this point, you’ve probably read a lot about how your company needs to “be trusted.” A customer’s “trust” for…
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
Be the Right Kind of Direct: Email Marketing Advice that Works
Indirect email marketing rarely works. “Sir or Madam, Would You Please Kindly Open This Email So As to Consider Engaging…
Using Credit Card Companies’ Knowledge about Consumer Holiday Shopping
The slogan for Visa used to be: “it’s everywhere you want to be.” Today, we’re going to learn from where…
Google’s Advice on Preparing Your Business for Holiday Shopping
You may have sensed a theme in our blogs over the last few days. We’re no longer at the point…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…