White Hats and Black Hats: Effective, Ethical Online Marketing
White hat = good. Black hat = bad. That’s not a comment on fashion. Rather, it’s an explanation for how…
Author: Greg Benevent
Improving Your Customer Experience Can Improve So Much Else
Google Ads. SEO. Social media. Mobile optimization. Web design. These are all important. However, you don’t want to overlook “CX.” …
Web Design that Connects Quickly and Maintains that Connection
“You need to grab a potential customer’s attention immediately!” You’ve probably heard that in regards to social media. Maybe you’ve…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
Solving Customers’ Issues “On the Spot” – Online and Off
Everyone’s busy. That’s true whether you’re hard at work or not. Even if you’re just relaxing and searching the internet,…
Opening Up a Whole New World With Email Marketing
I feel like the two most common responses to marketing email are: “Oooh, that looks interesting” And “Not more spam.” …
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Recent Report Shows The Value of Having Professionals On Your Side Online
Do you feel like you aren’t getting enough out of your online marketing? Does it seem like no matter how…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…