What to Learn About Marketing from the Telehealth Industry
To paraphrase the old line, if you haven’t heard of “telehealth,” you will soon. Formerly the “tech of the future,”…
Author: Greg Benevent
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
Making Consumer Behavior Shifts Work for Your Holiday Marketing
The 2020 Holiday Season will be different than ones in the past. Ideally, this is an opportunity to make up…
Utilizing All Your Marketing: For Your Business and the Community
Doing good for other people is good. Helping other people helps them and it makes you feel great, too. Your…
Making Your Holiday Emails and Checking Them Twice
As a child I wondered: “how does Santa deal with all of those letters?” As an adult, I realize: “probably…
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
Opening Up a Whole New World With Email Marketing
I feel like the two most common responses to marketing email are: “Oooh, that looks interesting” And “Not more spam.” …
Unsure What to Do for Marketing and Content? Look At Your Company
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…