Unsure What to Do for Marketing and Content? Look At Your Company
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…
Author: Greg Benevent
Experimentation in Marketing Isn’t Just a Strategy, it’s Survival
When’s the last time you really experimented with your digital marketing? Can you remember when you last experimented in terms…
Don’t Forget to Have Fun, Too: Putting A Sense of Joy in Your Marketing
“During these uncertain times…” “In this unprecedented era….” “We’re all struggling right now…” How many commercials, emails, voiceovers, and more…
Marketing Techniques You May Have Overlooked
This is the time of the year when many LA SEO service companies write about “what you can look forward…
The Right Tool for the Job: Google Holiday Tools for Your Business
It may not be the holiday season yet, but Google has brought early presents for small business owners. Google has…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Mastering Sensory Marketing in an Online World
You ever walk into a store and touch something, just to check it out? Fruits. Pillows. Gloves. You pick them…
Getting Past Cliche in Your Marketing
In content marketing, the most cliche article beginning is to take a word and then type out the definition. That…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…