Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Author: Greg Benevent
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
What We Can Learn from Vaccine Marketing
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
Why It’s So Important to Get Help With Google Ads
Online advertising is perhaps the most powerful form of advertising ever designed. It’s also accessible to every business owner. This…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Smart Planning for Your 2021 Marketing
2020 is almost over. Mercifully. ‘Tis the season for gift giving, holiday cheer, and articles about “how you can prepare…
What to Do When Your Company Doesn’t Take a Strategic Approach to Content
When it comes to your content, does it feel like you’re always making it up as you go along? Does…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
Making Consumer Behavior Shifts Work for Your Holiday Marketing
The 2020 Holiday Season will be different than ones in the past. Ideally, this is an opportunity to make up…