Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Author: Greg Benevent
What We Can Learn from Vaccine Marketing
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
In eCommerce & Sports, Best Defense is a Good Offense: Security in Focus
There’s perhaps no more commonly repeated cliche in sports than “the best defense is a good offense.” The idea is…
Be the Right Kind of Direct: Email Marketing Advice that Works
Indirect email marketing rarely works. “Sir or Madam, Would You Please Kindly Open This Email So As to Consider Engaging…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Why It’s So Important to Get Help With Google Ads
Online advertising is perhaps the most powerful form of advertising ever designed. It’s also accessible to every business owner. This…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
An Endless Journey, Not a Sprint: Maintaining and Increasing Your Rankings
You wake up one day, you check your company’s Google rankings for some of your biggest keywords… … and you’ve…