Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
Author: Greg Benevent
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Why Trust is So Important for Your Brand
At this point, you’ve probably read a lot about how your company needs to “be trusted.” A customer’s “trust” for…
Are You Prepared for Black Friday and Cyber Monday?
I figured the last thing anyone needed was a blog about “what your company can learn from the election ads”…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…