Black Friday + Cyber Monday = Holiday Online Shopping Season
Black Friday and Cyber Monday. The holiday shopping season. For many companies, they’re two separate entities. People will buy plenty…
Author: Greg Benevent
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
What Your Business Can Learn from the Craft Brewing Industry
Beer. Yes, I’m writing this blog on a Thursday morning. It’s far, far too early to throw one back. But,…
A Picture is Worth a Thousand Words (and Clicks) – the Power of Pics
It’s almost impossible to overstate how important pictures are to your marketing. Describing something is important. But, describing it in…
The Question to Ask As You Make Your Website, Content, & Everything Else
“One weird trick…” “One question they don’t want you to ask…” “The one thing you need to know right now…” …
What to Do With Your Company’s Google My Business Right Now
Have you noticed that your Google organic rankings have begun to drop? Does it seem like your facility isn’t showing…
What to Keep in Mind When Using Humor in Your Marketing
“Use humor in your marketing!” “Connect to your potential customers with laughter for a stronger emotional connection!” If you read…
Trust and Authority: Why Serious Blogging is in Almost Every SEO Package
For many business owners, a good blog would be “nice to have.” Not “important” nor “critical,” rather “nice.” Something that…
Ways to Extend the Success of Black Friday
“Black Friday” can be pretty great for businesses. So many customers, so much money, more or less all at once. …
The Day After: Working After a Vacation
As of this writing, it is the Monday after the Thanksgiving holiday. While “holiday” may have a different meaning during…