An Endless Journey, Not a Sprint: Maintaining and Increasing Your Rankings
You wake up one day, you check your company’s Google rankings for some of your biggest keywords… … and you’ve…
Author: Greg Benevent
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Web Design that Connects Quickly and Maintains that Connection
“You need to grab a potential customer’s attention immediately!” You’ve probably heard that in regards to social media. Maybe you’ve…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Are You Prepared for Black Friday and Cyber Monday?
I figured the last thing anyone needed was a blog about “what your company can learn from the election ads”…
Why Trust is So Important for Your Brand
At this point, you’ve probably read a lot about how your company needs to “be trusted.” A customer’s “trust” for…