Using Credit Card Companies’ Knowledge about Consumer Holiday Shopping
The slogan for Visa used to be: “it’s everywhere you want to be.” Today, we’re going to learn from where…
Author: Greg Benevent
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Why Trust is So Important for Your Brand
At this point, you’ve probably read a lot about how your company needs to “be trusted.” A customer’s “trust” for…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…