Improving Your Customer Experience Can Improve So Much Else
Google Ads. SEO. Social media. Mobile optimization. Web design. These are all important. However, you don’t want to overlook “CX.” …
Author: Greg Benevent
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
In Brief: Why Working with a Lawyer SEO Agency Matters So Much
Have you been considering utilizing SEO for your law practice but aren’t sure where to start? Are you unsure whether…
Be the Right Kind of Direct: Email Marketing Advice that Works
Indirect email marketing rarely works. “Sir or Madam, Would You Please Kindly Open This Email So As to Consider Engaging…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
Opening Up a Whole New World With Email Marketing
I feel like the two most common responses to marketing email are: “Oooh, that looks interesting” And “Not more spam.” …
Unsure What to Do for Marketing and Content? Look At Your Company
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
Experimentation in Marketing Isn’t Just a Strategy, it’s Survival
When’s the last time you really experimented with your digital marketing? Can you remember when you last experimented in terms…
Don’t Forget to Have Fun, Too: Putting A Sense of Joy in Your Marketing
“During these uncertain times…” “In this unprecedented era….” “We’re all struggling right now…” How many commercials, emails, voiceovers, and more…