Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
Author: Greg Benevent
An Endless Journey, Not a Sprint: Maintaining and Increasing Your Rankings
You wake up one day, you check your company’s Google rankings for some of your biggest keywords… … and you’ve…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
In eCommerce & Sports, Best Defense is a Good Offense: Security in Focus
There’s perhaps no more commonly repeated cliche in sports than “the best defense is a good offense.” The idea is…
“Evil” Doesn’t Pay: The Perils of Black Hat SEO Tactics
“Come on, can so-called ‘black hat’ SEO tactics really be that bad?” We’ve heard some version of that question before. …
Web Design that Connects Quickly and Maintains that Connection
“You need to grab a potential customer’s attention immediately!” You’ve probably heard that in regards to social media. Maybe you’ve…
What We Can Learn from Vaccine Marketing
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…