Getting More Out of Recent Google Changes
Does it feel like Google changes what they’re looking for practically every day? Has it felt like you’ve just adapted…
Author: Greg Benevent
Avoiding the Pitfalls of Personalized Marketing
Online marketing can be precisely targeted. This can be great for businesses, allowing them to reach more people than ever…
Getting More (and Doing More With) Your Testimonials
“Folks like what we offer. We just can’t seem to find a way to let more people know about it.” …
Remarkably, There’s Still Time to Get Started with Digital Marketing
It’s never too late to begin digital marketing. No matter how long your business has been (or hasn’t been) around,…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
“Evil” Doesn’t Pay: The Perils of Black Hat SEO Tactics
“Come on, can so-called ‘black hat’ SEO tactics really be that bad?” We’ve heard some version of that question before. …
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…