Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Author: Greg Benevent
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
“Evil” Doesn’t Pay: The Perils of Black Hat SEO Tactics
“Come on, can so-called ‘black hat’ SEO tactics really be that bad?” We’ve heard some version of that question before. …
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
You Can’t Make Something “Viral,” But You Can Do the Work
Designing something to be “viral” is a losing game, but success can come from hard work. “So,” the prospective…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…
Google’s Advice on Preparing Your Business for Holiday Shopping
You may have sensed a theme in our blogs over the last few days. We’re no longer at the point…
Using Credit Card Companies’ Knowledge about Consumer Holiday Shopping
The slogan for Visa used to be: “it’s everywhere you want to be.” Today, we’re going to learn from where…