Be the Right Kind of Direct: Email Marketing Advice that Works
Indirect email marketing rarely works. “Sir or Madam, Would You Please Kindly Open This Email So As to Consider Engaging…
Author: Greg Benevent
In eCommerce & Sports, Best Defense is a Good Offense: Security in Focus
There’s perhaps no more commonly repeated cliche in sports than “the best defense is a good offense.” The idea is…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
Why Trust is So Important for Your Brand
At this point, you’ve probably read a lot about how your company needs to “be trusted.” A customer’s “trust” for…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
Bounce Back: Don’t Let Creative Destruction Creatively Destroy Your Company
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…