How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
Author: Greg Benevent
In Brief: Why Working with a Lawyer SEO Agency Matters So Much
Have you been considering utilizing SEO for your law practice but aren’t sure where to start? Are you unsure whether…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
In eCommerce & Sports, Best Defense is a Good Offense: Security in Focus
There’s perhaps no more commonly repeated cliche in sports than “the best defense is a good offense.” The idea is…
Be the Right Kind of Direct: Email Marketing Advice that Works
Indirect email marketing rarely works. “Sir or Madam, Would You Please Kindly Open This Email So As to Consider Engaging…
Are You Prepared for Black Friday and Cyber Monday?
I figured the last thing anyone needed was a blog about “what your company can learn from the election ads”…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…