Making Consumer Behavior Shifts Work for Your Holiday Marketing
The 2020 Holiday Season will be different than ones in the past. Ideally, this is an opportunity to make up…
Author: Greg Benevent
Appetizing Analogies: Learning from Snack Marketing for Your Business
Of course, the day before Thanksgiving, I’m going to talk about food. Specifically, snacking. Mondelez International, Inc. is one of…
Your Online Rescue Team When Disaster Strikes
We’re a full-service digital marketing company, yes, but we’re also more than that. If your company is in a digital…
Ask Yourself This Question When Putting Together Your 2021 Marketing
By this point, you’re likely ready to go with your 2021 marketing. Maybe you’ve got it completely laid out. Or,…
Cleaning the “Mess” – Utilizing Marketing to Succeed With Google
“The way people make decisions is messy – and it’s only getting messier.” It would be one thing for that…
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
The Interest in Pinterest: Getting More from Your Social Media Marketing
Facebook. Instagram. Twitter. TikTok. When it comes to social media marketing, those are basically the “Mt. Rushmore.” That said, Pinterest…
A Picture is Worth a Thousand Sales: the Power of Instagram
It’s almost difficult to overstate the importance of Instagram for businesses. The days of it only being an app for…