The Positive Kind of Gatekeeping – Benefits of Gated Content
“So, how do we build our email list?” “I want a larger customer base but, uh, how can we make…
Author: Greg Benevent
Digital Marketing: Basically an Employee that Never Stops Working
How many times have you looked at your company’s/law firm’s/rehab’s online presence and thought: “we’ve got to get someone to…
Marketing Lessons from Hollywood to Follow and Avoid
Even during the pandemic, Hollywood never really stopped making movies and TV shows. It wasn’t easy, of course. It may…
Marketing Lessons from the COVID-19 Vaccine
Have you been trying to figure out how to make your business appeal to as many people as possible? Does…
Best Practices for Positive and Negative Reviews
“How do we get more positive reviews?” “What do we do if we get negative reviews?” These are questions that…
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
“Evil” Doesn’t Pay: The Perils of Black Hat SEO Tactics
“Come on, can so-called ‘black hat’ SEO tactics really be that bad?” We’ve heard some version of that question before. …
Team Building When the Team Isn’t in the Same Building
How do you improve morale when everyone’s working remotely? How do you make the team come together when the team…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…