Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Author: Greg Benevent
Effective, Not-That-Hard-to-Follow Content Marketing New Year’s Resolutions
“Lose weight.” “Work out more.” “Eat right.” “Start writing that novel/screenplay/story. Just do a little bit each day.” Yes, it’s…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
Appetizing Analogies: Learning from Snack Marketing for Your Business
Of course, the day before Thanksgiving, I’m going to talk about food. Specifically, snacking. Mondelez International, Inc. is one of…
Making Consumer Behavior Shifts Work for Your Holiday Marketing
The 2020 Holiday Season will be different than ones in the past. Ideally, this is an opportunity to make up…
Web Design that Connects Quickly and Maintains that Connection
“You need to grab a potential customer’s attention immediately!” You’ve probably heard that in regards to social media. Maybe you’ve…
What to Do When Your Company Doesn’t Take a Strategic Approach to Content
When it comes to your content, does it feel like you’re always making it up as you go along? Does…
Smart Planning for Your 2021 Marketing
2020 is almost over. Mercifully. ‘Tis the season for gift giving, holiday cheer, and articles about “how you can prepare…
Digital.com Recognizes Website Depot as One of NY’s Top 15 SEO Firms
Hard work gets rewarded. To be specific, hard work gets rewarded eventually. Sure, some companies may be an “overnight success.” …