Attorney SEO: Do You Need a Blog?

As a member of the legal industry, you know the importance of marketing your services to the right people. But you might wonder, “Do I really need a blog for Attorney SEO?” Although it can be easy to overlook, online content creation can help you generate more leads and conversions. Here’s everything you need to know. 

Why You Need a Blog

As an attorney, you might think a blog is unnecessary for the growth of your business. I mean, what clients want to read pages of legal jargon anyways? Unfortunately, thinking this way will hinder your long-term growth.

Blogs and online content creation have several advantages that benefit any industry, including the legal field. You can use articles to engage users, incorporate SEO practices, and provide invaluable knowledge.

#1: Incorporate Search Engine Optimization Techniques

One of the reasons blogs are so popular today is that they can be used to easily incorporate Search Engine Optimization (SEO) techniques. You can incorporate relevant keywords and phrases into blog content to rank higher in search queries. 

Ranking higher in search queries helps you reach more clients and people who need your services.

For example, you might create articles on everyday legal questions about your expertise. But what if you don’t have the time? You can hire professional agencies like SEO Services Inc to do the heavy lifting for you. 

#2: Engage Your Audience

You might think, “I don’t think many people are interested in legal topics and industry jargon.” This may or may not be accurate, but the key is to think outside of the box. How so?

You can use a blog to engage your audience through success stories, interesting industry-related anecdotes, eye-catching statistics, and more. 

For instance, you might create a piece on a recent successful case to build trust and respect in your audience. Or, if you’re a family lawyer, you might develop articles on eye-catching statistics about divorce rates or other relevant topics.

These pieces engage your audience and paint you as a reputable source in the industry. Not only does this build trust in your clients, but it can also help you rank higher in search queries and build an online reputation.

#3: Provide Value

Finally, you can use blog content to provide value and information to your audience. The legal field is full of hard-to-understand topics and jargon. You can break down information into easy-to-digest material that serves as evergreen content. 

Evergreen content provides your audience with value for more extended periods of time. When someone searches for relevant keywords, they can stumble across a previous post on your site and find your services. Evergreen content can dramatically improve your search ranking over time and is excellent for complex industries like the legal field.

So, what’re you waiting for?

Utilize Professional Attorney SEO Services Today!

Finding the best SEO agency in your area can be confusing waters to navigate. But they don’t have to be! That’s where our team of SEO experts, copywriters, web designers, and website developers come into play. We work together to rank your website first. We partner up with several local directories and national web directories helping us achieve our ranking goals.