Attorney SEO and The Role of a Digital Marketing Agency
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“Our law firm is doing fine. Do we really need to reach out to an attorney SEO specialist?”
“We’ll do our own online marketing, so our firm doesn’t need a digital marketing agency.”
Does any of that sound familiar?
That’s how some attorneys feel about SEO. It makes sense. As an attorney, you tend to know what’s best for your practice. You’re genuinely good at what you do, so it’s understandable to bristle at the idea that you would want to bring in someone to help your SEO.
That said, it can help your law firm in so many ways. Not the least of those ways: giving you more time to focus on your practice and your clients.
Helping Your Prospective Clients to Find You
Just because your law firm hires a digital marketing agency for SEO doesn’t mean that you have to stop all of your TV or radio ads.
But, attorney SEO can reach prospective clients that more traditional forms of advertising can’t.
Moreover, today, in the wake of the pandemic, they can potentially reach more prospective clients than any other form of advertising.
When someone wants to find an attorney, odds are good that they’ll ask their family and friends. From there, they usually go online.
If they can’t find your law firm there, the odds aren’t great that they’ll hire you. Or, just as bad, they do find you online, but they find that your overall content is weak and lacking. That doesn’t reflect well on your law firm either.
To use a simple analogy, a law firm (or really, any business) should put as much effort into their website and online presence as they do into their office.
After all, when it comes to potential clients/customers, they serve the same purpose. They make a first impression. They let someone know “these are experts, people you can trust with your case.” If your office looked run-down, cheap, or otherwise lacking, you’d fix it. You’d bring in professionals to make it look and feel exactly how you want. The same holds true for your website and online presence as well.
How Attorney SEO Can Work
Our SEO services for lawyers have many different facets. Web design is a critically important factor. You work hard and are good at what you do. Your website should show that all while having the kind of user experience that makes it easy for anyone to use your website at any time and on any kind of device.
As our CEO Danny Star has said so, so many times: “content is king.” But, it has to be the right kind of content.
We can handle the content for our clients, with them being as involved as they want. To be clear, “content” doesn’t just mean “blogs.” Sure, that can be a major part of it. But, video content can be more potent than ever, showing you and your law firm as a true authority that folks should trust.
Those are just some of the methods that, when combined together, can make for the sort of SEO that puts your law firm over the rest. That’s what turns site traffic into leads, powers phone calls through Google My Business, and so much more.
For more help with growing your law firm’s presence online, you can reach us at (888) 477-9540.
