B2B companies think that they can’t earn money in Adwords. You can’t blame them because some B2B companies spent thousands of dollars on Adwords but they do not make a single sale. It is either they are using it the wrong way, or there is a problem with Adwords.
Those companies that utilize Adwords properly do get their leads and sales from Adwords. So, yes there is money in it if you just know how to get it. Your next question may be “how you can make money from Adwords?”
Avoid using power bait
Since your business is incredibly accurate, there is no need for you to use power bait to catch the attention of your users. By using the right keywords, you can catch their eyes quickly. You must not bid on a broad match. If you do use a broad keyword, it may still give you traffic, but the visitors are more likely not looking for a B2B service. As a result, you will not produce a single sale.
Your goal here is to get the right traffic and not just a lot of traffic.
Show to your market that you can give a solution
Instead of just focusing on the list of product features, you should concentrate on finding your users’ pain points. From there, you can customize your ads based on those points. You should also make landing pages that address those pain points directly.
Perfect your Adwords campaign
The first thing that you can do to improve your campaign is to experiment on search terms. Choose the right keywords and weed out the failures. But you should give your audience a time to react to your ad campaign. From there, you can pull up a keyword report for your experiment. Then, start filtering the results to show keywords that have a greater conversion rate.
After you have purged those unsuccessful terms, use those keywords that resonate most with your audience. Then, add them to your account.
Perfecting your Adwords campaign requires that you get to know your customers and how they find your company. Once you do, you can begin customizing the ads and landing pages so you can turn clicks into conversions. From conversions, you can make sales.