As long-time website design in Los Angeles, we’ve had our share of ups and downs and we’ve made mistakes along the way. Such moments of error, after all, are also opportunities for growth. But many of them are so crucial that they could cost you a significant amount of money. And these are costs that could’ve been avoided in the first place.
Website design is an integral factor in digital marketing, and it can be your key to success or the reason for failure. That’s why you should keep those crucial mistakes at a minimum, and here are some of those you need to avoid, as much as possible.
The Lack of a Call to Action
The word itself says it all, and it should give an impression of how important it is to have one. But in a nutshell, a call to action guides the user by sending a clear enough message on what to do and where to go.
A call to action could be as simple as “Contact Us” or “Sign Up Here.” It could be a stronger message that bears an incentive like “Subscribe Now and Get a Month’s Free Subscription.”
Without a call to action, you miss the chance of turning a prospect into a lead. So make sure you have at least one clear CTA.
The Absence of Contact Information
You’d be surprised at how many business websites lack a contact information page. And if they do, it does not contain any of the necessary information like phone numbers, physical addresses, or at the very least, an email address.
A website’s Contact Us page is a crucial part of any business website. Any absence of information could hurt your credibility and trust rating in a huge way. Always make it a point to have the necessary contact information present and easy to find.
The Site Is Not Mobile Responsive
This is another common mistake that many websites make. But remember that we are living in an age where people use their smartphones more than they do desktop computers. Some don’t even own a laptop and rely more on their phones for emails, social media, and of course, communication.
Building a site that isn’t mobile-responsive is like going to war without the proper weapons and ammunition. It’s only a matter of time before you fail. So during the early stages of web development, prioritize mobile responsiveness immediately. Fortunately, most website building software already includes this feature, and it’s only a matter of utilizing it.
An Established Website Design Agency in Los Angeles
Now that we’ve given you tips on what mistakes to avoid, we at Website Depot are also here to ensure that you achieve your goals in terms of your digital presence. In terms of web design, we can work with different platforms like WordPress, and even e-commerce sites like Shopify.
We also offer other services, including social media marketing, online reputation management, Google Ads, and local SEO.
If you want to know more, visit our website, or call us at (888) 477-9540.