Shopify is one of the most popular e-commerce platforms available. Although it’s convenient and straightforward to use, you’ll need to use proven Shopify SEO techniques to take your business to the next level. Here are some of the best tips to keep in mind when managing your e-commerce platform.
Tip 1: Develop a Site Hierarchy
Creating a framework for your online store ensures your platform is easy to navigate for customers. What’s more, is that it makes it easier for Google to crawl each page and figure out key pieces of information.
Be sure to develop categories and subcategories that link with one another. This allows Google to prioritize different pages and helps you rank higher in search queries.
Tip 2: Delete Duplicate Content
Duplicate content for Shopify stores is detrimental to search engine rankings. Duplicate content means text that matches web copy on a different page on your site or another business’s online platform.
Repeated content can cause your website to appear lower in search engines like Google, Bing, Yahoo, and more.
Instead, frequently perform content audits and ensure all of your content is 100% unique. You can use tools like Copyscape or SEMrush Site Audit to find external and internal content.
Tip 3: Create Unique Page Titles and Meta Descriptions
Meta descriptions and page titles are fundamental for any online platform, including Shopify stores. These factors should include keywords related to the content on the page, regardless if it’s a blog post or a product page.
Unique metadata ensures search engines know what the page is about and prioritizes it in search queries. You can follow the best SEO practices to ensure your online site is optimized for search engines like Google and Bing.
Tip 4: Optimize Your Online Images
Optimizing images is crucial for increasing the online presence of Shopify platforms. You’ll want to include alt tags with relevant terms to help search engines understand your page.
For example, using relevant keywords can help your site rank higher if someone searches for the terms you use in alt tags. Furthermore, individuals who use screen readers can benefit from descriptive and relevant image text.
Increasing the accessibility of your site benefits your audience and ranking in search queries like Google, Yahoo, and more.
Tip 5: Link Your Product Page on the Home Screen
The home page is one of the most potent pages on your e-commerce platform. It’s the center of your store and helps users navigate your site. Ensure you’re linking your product page from the home screen to make your site easy to use.
Without proper linking, users can’t find important pages and products within your online store. Avoid linking to collection pages to circumnavigate this mistake. You can find more information on the Shopify Help Center.
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