Ever heard that if your business doesn’t have a website, it’s like you don’t exist? Well, it’s true! Most people head straight to a website to learn more about a brand. What could be worse, however, is if you have a poorly designed website.
Most of the time your website is the first impression a consumer gets from your brand, so you want it to be just right. Did you know that as many as 85% of people will click out of a website if it’s poorly designed? You don’t want to be that guy, right?
Here are 4 things to do with your website to ensure people love it and it drives your overall marketing strategy:
#1 Keep it Simple
Design and organize your website in the simplest way possible. Too many websites get too complex and complicated in an attempt to impress when in fact, it just confuses consumers, and they click away.
An easy to understand and navigate website will serve you much better than a complicated one. If visitors can’t find what they’re looking for in a matter of seconds, it’s time to fix up your site. A clean layout and design will retain visitors for longer periods which can lead to an increase in conversions.
#2 Clear Content
Populate your site with easy-to-read and easy-to-find content that is useful to visitors and potential customers. Make use of clear headings, images and videos to help customers get the information they need.
Use of video has shown to increase conversion by up to 80%. Consider adding a live chat box to your site too, since a lot of internet users like to reach out to a company before they decide to make a purchase. It’s also proven to generate up to 8x more leads than those without.
#3 Responsive Design
Ensuring that your site is suitable for both mobile and desktop users is crucial. Since mobile search makes up 50-60% of all searches conducted on Google, it’s highly important to have a responsive design that looks good and functions well on both types of devices.
Given that the majority of people are constantly on their smartphones each and every day, this is something you’ll want to address rather soon to get people to love your site and your brand.
#4 Increase Leads
Once you’ve updated and revamped your website, don’t simply forget about it. You want to constantly be updating it when necessary to stay relevant and keep customers up-to-date with all the correct information. Then you’ll want to make your website a large part of your marketing strategy.
SEO is a continuous practice that will keep your website visible. Plus, you can send users to your website using a host of digital advertising practices like PPC, Facebook Ads and re targeting.
All aspects of your digital marketing strategy should essentially center around your website. It’s like the heart of your strategy that presents potential customers with everything they need to not only fall in love with your site but your brand and products too.