Quick Tips for Optimizing Your Marketing Profiles
1. Brand Yourself, with consistency. It’s just like real estate, location location location! But, in the world of social media, the location isn’t more than a place in the feed. You have to hit hard, yet not overwhelm potential customers, hence the importance of a branded marketing strategy. Don’t utilize your businesses social media until you’ve got a clear idea about what you’re going to be posting every day, or week. You have to retain a consistent level of posting and utilize the platform as tactful billboard. Many people remember campaigns, but not outright. By optimizing your social media posting may not accrue immediate reception, you can however keep yourself in the public eye. Persistence pays off! There are even applications to help out businesses for little or no money such as Buffer, which allows you to put your posts in a queue and have them drip into your feed over the course of days and weeks, so you don’t have to login and post yourself . If you have a larger account, in which you need a full scale overhaul in re branding, professionals can always be hired to take your profiles to a corporate level. There are plenty of ways to utilize tactics yourself, but going above and beyond requires an expert touch.
2. Create Links, and make a web of your own. In your social media posting, in your own website and blog, on others people social media and blogs, always provide exits that tunnel back to your home base online. This is not only great for your ranking but also helps people consistently discover your site. If you can afford a little bit of paid social media marketing, this can go a long way. Invest in online ads that push your content up stream. Use consistent professional logos. This keeps your name in the public eye.
3. Optimize your pages for the most professional look possible. You have to have every URL be the same, which means your twitter your face book etc all have to utilize the custom URL, in order to appear as organized as possible. it shouldn’t ever be facebook . com / (insert bundle of random numbers and words) but always something clean like facebook.com/ your brand. Most channels allow this kind of creative control. You want someone to find you once, and be able to find you again on another channel. This is crucial for branding your business. Use high definition and pretty images for your profiles, use your logo on everything, and always represent yourself the best ways you can.
Follow these tips and get organized! Nobody likes wasting time on social media as a business, because it’s not a noticeable gain. Your branding is a subtle yet essential part of the equation and you must guard your reputation. So don’t overestimate, but don’t neglect, keep it constant, affirmative, and effective.